WebSoft Mailer is an email marketing tool created by
WebSoft Development®,
a team of design and email delivery specialists who supply permission-based email marketing solutions to leading business,
non-profit organizations and associations of all sizes.
We believe that email marketing should be really easy and have built and designed WebSoft Mailer from the ground up to
give you all the features you need while still making it easy enough for anyone to create permission-based email
marketing campaigns with high deliverability.
How do I get started on Fail-Proof Permission Email Marketing
- Step 1:
Begin by using permission-based email software (such as WebSoft Mailer) that allows you to easily create
newsletters, automatically manage subscribes, and unsubscribes and view reporting statistics.
- Step 2:
Decide on the type and frequency of the email communications you will be sending.
We recommend sending at least one newsletter per month. You can also send promotional messages offering a discount
for a product or service.
- Step 3:
Add a sign-up form to your website so you can start collecting subscribers and import any existing
lists of subscribers that have already requested your communications. It is generally also safe to import the names
of anyone who has done business with you in the past year, provided you will be sending content relevant to what
they purchased.
- Step 4:
Choose a good email template by having your in-house team create one, or by using the custom design
services of your email software company. We can also develop custom templates for a nominal charge.
- Step 5:
Develop relevant and high-quality content for your newsletter or message, and send it out to
your list. Continue sending your newsletters, announcements, or promotions with consistent frequency.
As your list grows, you will notice increased traffic (and if applicable, increased sales) on the day of and
the days following an email send.
How does WebSoft Development® combat SPAM?
Our clients must enter into a service agreement with us agreeing to comply with permission marketing best practices and
all laws related to unsolicited email (SPAM).
WebSoft Development® thoroughly investigates
any complaint that suggests a client is delivering unsolicited commercial email and will terminate their account should
they be in breach of the service agreement.
WebSoft Mailer is a permission-based email-marketing tool that follows the most stringent permission-based philosophies
in order to protect users from sending spam:
-
Communication - Your subscriber registration page must state why you are collecting the site visitor's
email address and how you plan to use their address. Additionally, by accepting our license agreement you have agreed to
not sell or rent your lists.
-
Verification - WebSoft Mailer automatically sends all of your new subscribers an email confirming their
interest in receiving emails from you.
-
Unsubscription - Every email generated from WebSoft Mailer contains an unsubscribe link which
automatically updates your subscriber lists in order to prevent the distribution of unwanted emails to visitors
who have unsubscribed.
How do I unsubscribe from email marketing communications from a company?
All commercial email sent using our products and services include clear instructions on how the recipient can unsubscribe
from receiving future email. There is always a link in the footer of the email. Clicking this link will block you from
receiving further email from this email account.
If you have difficulty unsubscribing from a client's email campaigns using the instructions provided in the email,
or if you have questions regarding the opt-out mechanism, please contact us on
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How do I file a complaint?
If you feel that your email address has been used without your permission and contacting the sender has not yielded
satisfactory results you can issue a formal complaint by emailing us at
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